I’m probably not alone – I actually read some of the outrageous ads for new lures that you see in the back of magazines. For some reason, I was compelled to bite on the “bite lite”.
All the gory detail was on their website. Here’s the hook – the bite lite lure contains a red LED that blinks a bazillion times a second and simulates the look of a bleeding bait fish. It also has a ball bearing inside it that makes a rattle and keeps it level. Ok. I had to try. I had never caught a bass on a crankbait before – not in 40+ years of fishing.
So, I tried the topwater version a few weeks ago and the water exploded around it – as goofy as it looks – but I was so stunned that I missed the fish. I had only thrown it out at the end of the day so did not continue to use it.
On a recent trip to Smith Lake, I tried the traditional crankbait on the way back into the dock and I’ll be danged if I didn’t catch the little bass shown in this picture.

Could it be that this really works? Next time I go out I’m going to try it again. I just watched a 5 buck DVD from WalMart on crankbait fishing and am an “expert” now. We’ll see 🙂
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Unless stated otherwise, this article was authored by Steve Moore